The Egyptian Ministry of Tourism and
Antiquities, represented by the Egyptian General Authority for Tourism
Activation, has launched an advertising campaign to promote Egyptian tourist
destinations during English Premier League matches for the 2023/24 season.
The league started with its first
matches of the season on August 12 and will continue until May 19, 2024.
The Ministry of Tourism and Antiquities
said: “The launch of this campaign comes within the framework of the
authority’s efforts to promote the Egyptian tourist destinations in various
targeted tourist markets”.
Amr el-Qadi, CEO of the Egyptian
General Authority for Tourism Activation, said that the campaign includes
two-minute advertisements for each match broadcast on electronic screens
located in stadiums. “Then, specialized English channels transmit these
advertisements to different countries of the world and (they) are watched by
millions of English Premier League fans,” el-Qadi said, according to Arab News.
Source: State
Information Service
