As a continuation of the activities held by the Egyptian
pavilion participating in Expo 2020 Dubai, which launched in the beginning of
October and will last for 6 months, Assistant Minister of Tourism and
Antiquities Lamia Kamel participated in a seminar entitled “Egyptian Tourism:
Creating a New Atmosphere for Tourism.”
During the symposium, Kamel explained that the tourism
sector is one of the most important pillars of the Egyptian economy, as it
contributes a large percentage to the gross domestic product and provides
direct and indirect job opportunities.
She pointed to the diversity of the Egyptian tourist
destinations, which combines history and culture with relaxation, adventure and
fun, adding that the coming period will witness the promotion of the Egyptian
tourist destinations in a new way, in light of the joint cooperation between
the private tourism sector and the various government agencies and ministries
assigned to the tourism sector in the counter. This comes within the framework
of the features of the media strategy for tourism promotion in Egypt.
During the symposium, Kamel spoke about the Egyptian state's
endeavor to create a new integrated tourism product that provides the tourists
with the opportunity to enjoy a unique tourism experience that combines
enjoyment, entertainment, culture and the practice of various tourism
activities during their visit to Egypt by integrating the beach and leisure
tourism product with the cultural tourism product through linking the Nile
Valley cities with coastal tourist cities. She also pointed out that airlines that
link all the tourist governorates are being developed to achieve such goal.
Assistant Minister Lamia Kamel further addressed the
promotion of ecotourism, clarifying that it has become one of the most
promising tourism patterns around the world, and that the Egyptian state has
launched the Eco Egypt campaign to promote eco-tourism and raise the
environmental awareness of citizens.
Furthermore, Kamel referred to the great success achieved by
the tourism promotional initiatives launched by the ministry, which find great
approval among social media users, pointing out that social networking sites
are one of the important promotional tools.
It is worth mentioning that Kamel shed light on the
Ministry's digital transformation project.
Source: Egypt Today
