Egypt’s Ministry of Emigration and Egyptian Expatriates
Affairs launched the “Speak Arabic” online application, on Monday, in
cooperation with the Nahdet Misr Publishing House.
The app aims to promote the Arabic language and Egyptian
culture among second and third generation Egyptians living abroad. It comes as
part of the “Speak Arabic” initiative that was launched by Egypt in October
2020, which looks to link Egyptians abroad to their motherland.
Minister of Emigration and Egyptian Expatriates Affairs
Nabila Makram announced that the application’s first phase targets children
aged between 3 and 6 years of age. Meanwhile, the second phase targets children
aged between 6 and 9 years of age, while the third phase targets children aged
between 9 and 12 years of age.
The initiative aims to spread knowledge of Egyptian customs
and traditions, whilst preserving the Egyptian identity among expats. It also
targets non-Egyptian Arabic speakers who want to learn the language.
“The launch of the online application represents a major
step towards a more comprehensive implementation of the initiative, and to
provide an opportunity for Egyptian generations emerging abroad to learn the
Arabic language, including reading and writing,” Makram said, “It also brings
on board the latest interactive learning methods, and provides an integrated
experience of our Egyptian culture, customs, and traditions.” Dalia Ibrahim,
Chairperson of the Nahdet Misr Publishing Company, said the company has
developed and implemented the application to provide content using the latest
educational technology, such as using Gamification. She added that using the app ensures a guaranteed
interactive and entertaining educational experience for children, through the
presence of games and competitions. It also comes with the opportunity to
collect points and obtain prizes.
Ibrahim asserted that the application relies mainly on the
use of artificial intelligence (AI), which guarantees an individual learning
experience for each child by determining the level, strengths, and weaknesses
of each child separately. It then works to strengthen them by restoring the
content, and providing more training.
Source: Daily News Egypt
